Section 1. Summary

Please provide an overview of the innovation and the reason for submitting the application - i.e. why this idea / practice / approach is unique or special rather than just a standard practice.

MAX 250 words

Section 2 – Innovation

1. Business Rationale & Context (maximum score: 10 points)

Please describe the context of the innovation - the specific objectives and how this fits with your Country’s overall business strategy.

2. Innovative and Creative Solution (maximum score: 10 points)

Please describe the solution designed to the identified objectives (process, methodology and key deliverables of the intervention), how it was developed and what made it innovative and creative.

3. Effective Implementation (maximum score: 10 points)

Please describe the implementation of your innovation and what made it effective, including customer engagement and management of time and budget.

Please provide the information on who were involved from your team and what roles they played.

4. Business Impact and Results Achieved (maximum score: 10 points)

Please describe the impact on business performance and results - linking with original targeted objectives/benefits (e.g. Return on Investment (ROI), new business enquiries and opportunities, improvement in sales results, brand building, customer and prospect engagement etc.) Please illustrate your achievements with relevant data and stories.

5. Intangible benefits (maximum score: 10 points)

Please describe how the innovation succeeded in making a difference (illustrated by feedback, stories and anecdotal evidence from customers and staff, or other stakeholders depending on the area of the innovation)

6. Impact on Tack TMI locally and/or globally (maximum score: 10 points)

Please describe how this innovation has strengthened your offering and/or advanced your position in the marketplace; how has this initiative helped you create new opportunities (either with the specific client, or elsewhere in the market); how has it strengthened your team ad offering; what, if anything, do you do differently now going forward).

Section 3 – Appendix

There is no limit on the number of pages, but please ensure that any additional information or material is relevant and informative.

Please include attachments e.g. photos, screen shots, samples of your deliverables, etc.

File uploading requirements:

• If you have more than one file to upload, we would kindly ask you to put all the files into one zip package and upload it as one file (zip format)

• If you have only one file to upload, you can do it without zipping it