Section 1. Summary

Please provide an overview of the marketing initiative and the reason for submitting the application - i.e. why this is a unique or special marketing initiative.

MAX 250 words

Section 2 – The Marketing Initiative

1. Business Rationale & Context (maximum score: 10 points)

Please describe the context of the marketing initiative - the specific objectives and scope of the initiative and how this fits with your Country’s overall marketing and business strategy.

2. Solution (maximum score: 10 points)

Please describe the solution designed to the identified objectives (process, methodology and key deliverables of the intervention), how it was developed and what made it impactful as an initiative.

Please describe how the marketing initiative fits within Tack TMI value proposition.

3. Effective Implementation (maximum score: 10 points)

Please describe the implementation of your marketing initiative and what made it effective, including customer engagement, planning, design, production, channels of delivery, metrics measured.

Please provide the information on who were involved from your team and what roles they played? Please include all stakeholders, initiative sponsors, third parties or Agencies who supported the Marketing Initiative.

4. Business Impact and Results Achieved (maximum score: 10 points)

Please describe the impact on business performance and results - linking with original targeted objectives/benefits (e.g. Return on Investment (ROI), new business enquiries and opportunities, improvement in sales results, brand building, customer and prospect engagement etc.) Please illustrate your achievements with relevant data and stories.

5. Intangible benefits (maximum score: 10 points)

Please describe how the initiative succeeded in making a difference (illustrated by feedback, stories and anecdotal evidence from customers and staff, or other stakeholders depending on the nature of the initiative)

6. Impact on Tack TMI locally and/or globally (maximum score: 10 points)

Please describe how this marketing initiative has strengthened your position in the marketplace; how has this initiative helped you create new opportunities (either with the specific client, or elsewhere in the market); how has it strengthened your team; what, if anything, do you do differently now going forward).

Section 3 – Appendix

There is no limit on the number of pages, but please ensure that any additional information or material is relevant and informative.

Please include attachments e.g. photos, screen shots, samples of your deliverables, etc.

File uploading requirements:

• If you have more than one file to upload, we would kindly ask you to put all the files into one zip package and upload it as one file (zip format)

• If you have only one file to upload, you can do it without zipping it